ItAllCounts is a global product your organization can utilize to supercharge donor acquisition campaigns. It’s fresh, highly engaging, and can complement your current digital activities.

Organizations who use the ItAllCounts product have experienced some of the highest supporter to donor conversions in the industry, with many times ROI on their ad spend. It’s a truly revolutionary product that you need to add to your online marketing mix.

We work with you to create a customized online survey on the ItAllCounts website to educate and engage participants about your cause. For every survey participant, ItAllCounts makes a donation to your organization on their behalf. This donation acts as a tangible microdonation by the participant to start their donor journey with you. The emotional ties to your cause that we create through this microdonation mean that we can encourage a larger donation after they have completed the survey.

With your ItAllCounts survey you can:

  • Recruit new donors and supporters
  • Re-activate your lapsed donors
  • Increase your bequest income
  • Educate and inspire millennial donors
  • Gain petition signatures
  • Enlist volunteers, advocates, and event participants

Your ItAllCounts campaign will convert supporters into donors immediately online, through your email journey, or via a call center.

Our expert media buying team can generate high quality leads at scale for your campaign or you can BYO traffic. Either way, you only pay for performance with our fixed price per lead model.

Here’s how it works:

  1. Book your free of charge and no obligation exploration session, and send us some background information about your organization and goals.
  2. We get on a call together and give you specific feedback on your strategy and budget. We then start the planning process.
  3. Together we build your ItAllCounts campaign and get ready to launch!

Our team is ready to explore all the possibilities with you. Please get in touch with us via the contact form and we’ll get back to you as soon as possible!

Contact us to learn more.
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ItAllCounts - Charity Platform